Studio services / No. 11
Business growth & strategy
Before adding a feature or buying traffic, find the point where customers stop. We trace the journey from first interest to first value, then design a small test that can change a real business decision.
Discuss your project ↗
01 / The brief
Who it’s for
Founders deciding what to build first and operating teams with demand but weak activation, conversion or retention.
When the constraint is unknown, begin with diagnosis. When evidence already points to a broken checkout or onboarding step, go straight to a scoped experiment.
02 / Scope
Inside the work
Funnel diagnosis
Separate acquisition, activation and retention. Check event definitions before interpreting a drop between two steps.
MVP scoping
Identify the riskiest assumption and the smallest end-to-end experience that can test it with real users.
Experiment brief
Define the change, owner, baseline and decision rule. Record what would justify expanding, revising or stopping the test.
03 / Discovery
Where we start
Bring a funnel with counts per step, recent customer conversations and one decision you need to make. Even a small set of lost-sale notes can reveal where to start.
Explore custom software and MVP implementation ↗ while preparing your brief.
See how we work ↗04 / Field notes
Before you start
Do we need an MVP or a prototype?
Use a prototype to explore whether people understand a proposed experience. Build an MVP when the question requires real usage, transactions or repeat behavior.
What if we have too little traffic for an A/B test?
Observe users completing the task, review support requests and run moderated trials. These can expose friction without treating a handful of conversions as statistically conclusive.